As a newly appointed Chief Commercial Officer (CCO), your first 90 days are critical for setting the commercial strategy and direction of your organization. It's like being a captain of a ship, where you need to navigate through the seas of business and steer your organization towards success.

To do this, you need to evaluate the current commercial landscape and identify any areas of concern or opportunities for improvement. It's like inspecting the ship's navigation equipment and identifying any potential obstacles or hazards.

Once you have a clear understanding of your organization's commercial needs and goals, it's time to develop a commercial strategy that aligns with the overall objectives. This involves identifying the key commercial priorities, potential risks and opportunities, and creating a roadmap for implementing the strategy.

But, to execute the commercial strategy successfully, you need a strong commercial team that can support your vision and strategy. This is like having a skilled crew who can navigate through the seas and steer the ship towards the destination.

To foster a culture of innovation and customer-centricity, you need to develop commercial programs and initiatives that address the needs and interests of customers. This may involve implementing customer-centric programs, developing new products and services, and building strong partnerships and alliances.

To streamline commercial operations, you need to identify opportunities to improve processes and reduce costs. This may involve implementing new technologies or tools to automate manual processes, or revising commercial policies and procedures to reduce bureaucracy.