CMO: First 90 Days

As a newly appointed CMO, your first 90 days are crucial for setting the marketing strategy and direction of your organization. It's like being a captain of a ship, where you need to chart a course and navigate through the changing tides of the market.

To do this, you need to evaluate the current marketing landscape and identify any areas of concern or opportunities for improvement. It's like reading the navigational charts to understand the currents, winds, and other conditions that can affect your journey.

Once you have a clear understanding of your organization's marketing needs and goals, it's time to develop a marketing strategy that aligns with the overall objectives. This involves identifying the key marketing priorities, potential risks and opportunities, and creating a roadmap for implementing the strategy.

But, to execute the marketing strategy successfully, you need a strong marketing team that can support your vision and strategy. This is like having a skilled crew who can navigate through any challenges to reach the destination.

To foster a culture of innovation, you need to encourage experimentation and continuous learning. This is like having a captain who is always looking for ways to optimize the course and improve their skills to ensure a smooth and successful journey.

To streamline marketing operations, you need to identify opportunities to improve processes and reduce costs. This may involve implementing new technologies or tools to automate manual processes, or revising marketing policies and procedures to reduce bureaucracy.

Effective communication is critical during the first 90 days, both internally and externally. You need to communicate the marketing vision and strategy clearly and regularly, and engage with stakeholders to address any concerns or questions. This is like having clear communication between the captain and the crew to ensure everyone is working towards the same destination.

In summary, as a new CMO, your first 90 days are like being a captain of a ship. You need to evaluate the current marketing landscape, develop a marketing strategy, build a strong marketing team, foster a culture of innovation, streamline marketing operations, and communicate effectively to navigate through the changing tides of the market and reach your destination. By doing so, you'll be able to drive marketing growth and success for the organization.